arcademachin3 t1_iu2pwoj wrote on October 28, 2022 at 2:48 AM

Reply to comment by 745395 in Facebook parent Meta's stock plummets after dismal earnings report. by SUPRVLLAN

I am not even an Apple fan per se. I have all kinds of devices. But I have worked in advertising for 20 years and I know a kill shot when I see it.

pinkthermoses t1_iu4fr7f wrote on October 28, 2022 at 2:03 PM

What was it that Apple did that fucked over Meta so bad?

arcademachin3 t1_iu4zjdy wrote on October 28, 2022 at 4:18 PM

Someone can explain better than me but they made it so everyday people have to agree to Facebook tracking rather than just by default. Sadly (or not) this change melted facebooks business model.

DxLaughRiot t1_iu5cliv wrote on October 28, 2022 at 5:44 PM

They hide your device ID by default now.

Essentially this means Facebook cannot build up a comprehensive profile on you and sell it to advertising agencies/data brokers/etc without asking you for your permission.

This is meta’s entire business model so it was a huge gut punch.

ThestralDragon t1_iu5tn1n wrote on October 28, 2022 at 7:40 PM

Its an exaggeration, the apple change affected meta by like 4%(not exactly a killshot), their valuation is in free fall because

Most tech companies are seeing a reduction in their valuation

They're burning Billions in their VR/AR R&D

arcademachin3 t1_iu5vrvn wrote on October 28, 2022 at 7:54 PM

FB is uniquely vulnerable to the decline in MAIDs available for mobile advertising. I’m curious where the 4% comes from?