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arcademachin3 t1_iu2mnhb wrote

This is the power of Apple. Meta was reaping billions from iPhone data for targeting users with ads, and providing brand analytics teams insights on what ads work best. All on Apples back. So Apple Thanos snapped them so hard FB changed its name and tried to build Ready Player One on the one platform zero people would want to meet ingame. It’s like a missile hitting a helicopter and calling the downward spiral “flying.”

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745395 t1_iu2onv0 wrote

I swear you mfers act like Apple rules the world. The world is better than the US market.

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arcademachin3 t1_iu2pwoj wrote

I am not even an Apple fan per se. I have all kinds of devices. But I have worked in advertising for 20 years and I know a kill shot when I see it.

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pinkthermoses t1_iu4fr7f wrote

What was it that Apple did that fucked over Meta so bad?

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arcademachin3 t1_iu4zjdy wrote

Someone can explain better than me but they made it so everyday people have to agree to Facebook tracking rather than just by default. Sadly (or not) this change melted facebooks business model.

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DxLaughRiot t1_iu5cliv wrote

They hide your device ID by default now.

Essentially this means Facebook cannot build up a comprehensive profile on you and sell it to advertising agencies/data brokers/etc without asking you for your permission.

This is meta’s entire business model so it was a huge gut punch.

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ThestralDragon t1_iu5tn1n wrote

Its an exaggeration, the apple change affected meta by like 4%(not exactly a killshot), their valuation is in free fall because

Most tech companies are seeing a reduction in their valuation

They're burning Billions in their VR/AR R&D

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arcademachin3 t1_iu5vrvn wrote

FB is uniquely vulnerable to the decline in MAIDs available for mobile advertising. I’m curious where the 4% comes from?

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