Is Sony giving too much importance to itself or is it just me?

How in hell is Micro going to make Cob exclusive? If they bought it, it's because they will gain money with it.

"Oh, no, Microsoft is so bad, they are gonna take CoD away from you, gamers. We have to do something"

Exclusives are no that important anymore, because what matters is to make money, not have a name or something like that