From the linked^1 content:

>The FTC is “seeking information on how these companies scrutinize and restrict paid commercial advertising that is deceptive or exposes consumers to fraudulent health-care products, financial scams, counterfeit and fake goods, or other fraud.”

Further reading:^2

>The amount of money consumers have reported losing to fraud that originated on social media platforms has skyrocketed since 2017. In 2022 alone, consumers reported losing more than $1.2 billion to fraud that started on social media, more than any other contact method, according to FTC data.

>The Commission also is seeking information about how the social media and video streaming companies ensure that consumers are able to identify commercial advertising on their platforms as advertising.

>The orders, which the companies are required to comply with by law, were sent to: Meta Platforms, Inc.; Instagram, LLC; YouTube, LLC; TikTok, Inc.; Snap, Inc.; Twitter, Inc.; Pinterest, Inc.; and Twitch Interactive, Inc.

^1 Jay Peters for The Verge/Vox Media, 17 Mar. 2023, https://www.theverge.com/2023/3/16/23644215/the-ftc-is-looking-into-meta-youtube-tiktok-snap-twitter-pinterest-and-twitchs-advertising-practices

^2 FTC issues orders to social media and video streaming platforms regarding efforts to address surge in advertising for fraudulent products and scams, 16 Mar. 2023, https://www.ftc.gov/news-events/news/press-releases/2023/03/ftc-issues-orders-social-media-video-streaming-platforms-regarding-efforts-address-surge-advertising