Ah yes the ole "I've shot myself in the foot, so I'd better shoot the other one to even out" strategy.

Netflix will be the next Blockbuster.

> The hit to revenues from the shared accounts

But it’s not a revenue hit: money not made is not a loss. I would love to see the projections they have of how many cancellations they expect to see compared to how many extended accounts. Everyone’s tightening their belts right now, it feels like a wild time to roll this out.

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It's not enough to make enough money, you have to make more than last quarter. Product will turn to shit but shareholders only care about returns

They think they will make money when these people create accounts after they can't share. They won't create accounts and the people sharing to them will unsubscribe. Plus unsubscriptions from normal non sharing people caught in the cross fire.

Normal non sharing? I don't know anyone who doesn't share!