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7wgh t1_j9d81xb wrote

Reply to comment by whatweshouldcallyou in Does paid-for Facebook and Instagram signal end of free-access orthodoxy? by rejs7

Instagram has 1 billion monthly active users. Of which, 0.6% have more than 1 million followers (https://mention.com/en/reports/instagram/followers/)

That’s 6 million accounts right there, and they’re the ones who are more likely to pay for a verified badge + extra features.

For these big accounts, IG is a big part of their business/livelihood, and $12/mo is a rounding error to then. It’s simply a cost of business to these accounts. Just like paying for their domain/website.

Then remember this is just IG, I didn’t even add the users from FB.

So there’s likely tens of millions of people who are willing to pay for this subscription for a very long time.

They aren’t targeting every day users like me and you. It’s the same with Twitter. They’re targeting the power users with big audiences.

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docah t1_j9e6qx1 wrote

The platform is nothing without content, people with many subs are the ones making the platform profitable. So let's extort some money from them to "protect" their accounts... perfectly rational if you're convinced there's nowhere else to go.

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