Submitted by northmania t3_116gc2k in technology
0x6835 t1_j96n1jw wrote
Reply to comment by I_Like_Driving1 in Meta announces paid blue verification tick on Facebook and Instagram: Details by northmania
People said Elon Musk was insane for doing this and now Meta is doing the exact same thing.
Remind me of Samsung making fun of apple then copying the same ideas.
I_Like_Driving1 t1_j96ngxw wrote
That doesn't mean they're achieving anything.
0x6835 t1_j96nqj0 wrote
They're extracting more money from clout chasers.
I_Like_Driving1 t1_j96p1w8 wrote
Clout is only happening if you have an audience. I doubt Facebook/Twitter will maximize their userbase with these options. We'll see what happens.
0x6835 t1_j96u0zl wrote
Not FB, but instagram. A lot of small businesses/ E-girls/ content creators who are not notable enough will buy it.
Spaceman-Spiff t1_j98cz85 wrote
If you get boosted in the algorithm everyone who monetizes social media will pay for it. I see people who rail against Elon but still have Twitter blue because they depend on it to make money.
totemlight t1_j9ae283 wrote
Yeah but they might stop making money if people stop using it….
[deleted] t1_j9aj4vd wrote
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Butterbuddha t1_j9azxmf wrote
Wait I thought that the only way for it to be worth it was if you ARE notable, so you can protect your brand? Grandma doesn’t need the blue check but Volvo might
0x6835 t1_j9b4ugd wrote
Volvo most likely already several verified accounts. But some mid-size youtube/podcaster may not be notable enough to get one so they'll buy one.
CaliforniaF0g t1_j97uafe wrote
They could've earned a lot more if it was for an ad-free experience. My guess is that will be Facebook's next paid DLC.
Daimakku1 t1_j97xba2 wrote
Didi he finally give up on that Metaverse thing or is he still at it?
Havent read any shill articles about it for a while now.
TapesNStuff t1_j9aifib wrote
I was curious myself, but it doesn't look like he gave up. They're still putting money into it. But they're trying to pivot back to their core business.
LeonBlacksruckus t1_j97lyz5 wrote
People are so ignorant. They are responding to increased privacy rules and regulations and trying to get off relying on ads as their only revenue driver.
It’s also a very simple way to essentially eliminate bot farms.
stsh t1_j9evlk9 wrote
I have a hard time believing that 2 of the largest companies in the world with some of the largest data resources on the planet would implement this if they weren’t achieving anything.
There’s clearly something to this that critics are missing.
Any sort of objective dialogue on what this could accomplish when Twitter implemented it was drowned out by Reddit’s vocal hate for Elon.
I_Like_Driving1 t1_j9ezmze wrote
Time will tell what works and what doesn't.
night_dude t1_j989eyb wrote
He is insane for doing this. So are they.
PopCultureWeekly t1_j97xxc4 wrote
And Musk is insane for doing it. Less than 100,000 people are paying for it on Twitter. Lol
whatweshouldcallyou t1_j9agjgc wrote
What an insane guy, creating a new revenue stream that ONLY around 100,000 people are paying.
PopCultureWeekly t1_j9apor3 wrote
It’s actually 37,000. If you think 37,000 people paying $8 is going to make a dent in that $44 billion dollar purchase I’m not sure what to say
whatweshouldcallyou t1_j9ard92 wrote
37000 in the first few weeks. That number will likely grow to at least double by June. And, it's a non trivial revenue stream.
PopCultureWeekly t1_j9as2k2 wrote
It’s been two and a half months. And it actually went down. My guess is once people started getting that 2nd charge
whatweshouldcallyou t1_j9asfuw wrote
That is standard behavior with any sort of subscription service.
Heelricky16 t1_j99opg6 wrote
I’m not sure what I’m missing here. How is he insane for doing it? Sure, less than 100k May be paying for it, so let’s say 80k, @ $11/month (iOS prices) that’s making them $880k a month just for people who want a blue check mark
OriginalCompetitive t1_j98dkfp wrote
Not at all. The ability to publish a tweet to the world is nearly worthless to most people, but incredibly valuable to some. How much would Nikki Haley have paid, for example, to publish her candidacy for President to the world? $100,000? More? How much would Trump pay per tweet? How much would McDonalds pay? Hundreds? Thousands?
Charging commercial users a hefty price while letting normal people tweet for free is an obvious move, and makes perfect sense.
macweirdo42 t1_j9a7d2f wrote
Power users drive engagement and are the reason anyone comes to Twitter in the first place. He's trying to double dip.
epic_null t1_j995mek wrote
... They missed the hype train a while ago. Tumblr's over here making them all rainbow and letting people send them to each-other.
0x6835 t1_j995z5d wrote
Tumblr is irrelevant.
JaggedMetalOs t1_j99lb7w wrote
Once they see one company get away with it they all want in on it...
GoblinBrain420 t1_j9ac0z9 wrote
As a social media manager this is going to utterly fuck my role.
No doubt I’ll have to start thinking of two tier content ideas. One for the ones who pay and expect more high production posts and then ideas for the normies.
Psychobob2213 t1_j9c1zbz wrote
They all know the game at this point. The first one to monetize something that shouldn't be monetized is ridiculed, and maybe delays rolling it out.
A handful of folks remember and point out how ridiculous it is when the second one does it. Then the third does it and we're used to getting screwed.
Luckily we're still on step one with car manufactures coopting the on-disc DLC model with BMW pay-walling heated seats.
CaptainClownshow t1_j9eh1k3 wrote
Zucc isn't exactly the picture of smart decision-making. Look at how much money he's wasted on his metaverse .
0x6835 t1_j9ej6z1 wrote
He made billions and billions before that lol.
CaptainClownshow t1_j9ejywg wrote
Okay, and?
0x6835 t1_j9ekt7m wrote
he wouldn't be able to build billion dollar company if he doesn't have smart decision-making.
CaptainClownshow t1_j9esars wrote
Watch the video.
I have nothing more to say to you if you refuse.
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