That's because this is jsut the start of making this object worth millions. It may be only 60k now, but it is already being worked on to make it more. That's what this buzz cycle is all about. Giving the "piece" history, and that brings up the value, etc.

When I look at articles like this where X item was auctioned at X outrageous amount of money, I don't think, "Oh wow, that could have been me had I kept an Iphone." Instead I think, "Oh, there are some people who have connections and are playing some kind of game that I would never have been able to be a part of."