Viewing a single comment thread. View all comments

potatodrinker t1_ja7060k wrote

Reply to comment by holokinesis in Caught between Microsoft's and Google's search war, the ad industry grapples with a 'exciting and terrifying' new reality by marketrent

Ads will just be sold into AI responses? Asking Chat how to stop bleeding? For a limited time, get 40% first aid training with (company name) if you bleed 1 Litre before 31 March. Sign up today.

12

BigMax t1_ja7m0oh wrote

Well, that covers some ads, sure. When you are directly selling a product or service, they can easily put ads alongside the AI response.

But some portion of ads are directly geared towards driving traffic. I might pay to get you to come read my blog, or in general want you to come to my site for information or some other reason. If the AI gives users that thing right away, there’s no need for them to click through to any other site.

Specific example… I might search how to get rid of mice on my house. AI might recommend traps. Awesome, the trap manufacturers could put an ad right there!

But what about the countless sites that pest amateurs and professionals have, that give you advice? That have content about mice, where you might read several before finding out what you need? Now the AI already gives you that info - no need for any other sites. Those sites would throw ad money away, because why would you bother going to them now?

1

potatodrinker t1_ja7mdaf wrote

Yeah true. Guess I'll have to learn some new skills and walk away from my six figure Google Ads specialist job soon...

1

BigMax t1_ja7ocvu wrote

Not sure i was saying that… I certainly could be wrong. I guess you’re saying AI won’t affect advertising then? I’d certainly be open to the decent chance I’m wrong! Maybe some categories of ads will go away but some new ones will appear?

My main point was that some ads are there to get you to click through for content, and that if the content is already right there in front of you, what would the ad do?

1

potatodrinker t1_ja96byc wrote

There's a type of ad called native that more closely resembles an article, or useful info for the user even if its still trying to link a brand to it. That might be better positioned to fit into an AI environment if done well and not rammed down users throats as a "sponsored response"

1