He's a local restaurateur trying to drum up business, not a giant chain pandering to customers.

He's also absolutely nothing like Missouri Mike, because he's not a giant dickwad or horrible to those he deems "less than." Plus, those groups exist for promotion. Using them that way isn't spam. Feel free to start your own group if it bothers you so much.

Sorry a picture and a joke ruffled your little feathers. But that's all it was. A joke.