We should rumor that Brad Pitt is filming something at an undisclosed location. And the rumor festers and festers until Hollywood sees the spike in trends, to which they respond by actually sending a team on location to film Brad Pitt doing something. And the event will culminate so much interested traffic for such a long period of time that an entire economy blooms in its wake. And the area, for a time, celebrates the energy and thrives. And this goes on for maybe 6 months or so, after which B listers may have capitalized on the event, and Springfield has lifted out of its depths for a moment and achieved a level of commerce which was previously impossible.

And a statue will be built to commemorate the occasion.