It didn't used to be over priced it was originally Santa fe grill then got changed to springfield gourmet taco and finished as great american taco co. The reason the quality went down and prices went up was because Pat tried to franchise it out (hence the final name change). Stopped being made fresh in kitchen and started coming in bottles and cans. He also made several personnel decisions that ran it into the ground. My fiance and I have probably worked for him for 15 years between the two of us. I'm glad we have moved on to bigger and better, just sad we can't have the nostalgia of where we met at our wedding.