It's a long term project. It's a show of soft power to the regions around them. Over time, people will be indifferent. Look at PSG nobody was talking about Qatar being terrible the whole time. Even when they won the bid it wasn't till 4 years later people started talking about them again. Then there wasn't really any fuss till the WC drew near.

Meanwhile their efforts attract commerce, put the nations name on the map, displays them as lucractive global players. It's not the average person they're after.

But eventually still, the average person will grow complacent. Stop reacting to the mere mention of Sheikh or Middle East. Stop them being adverse to fueling their economy.

It doesn't hide their trash. Just starts making people ignore it.

See how many City fans will say "Well they develop loads of bad areas in Manchester", "They contributed to our communities".