I understand what you're saying as this was more or less my reaction to what he said but from a devil's advocate perspective it is innovative due to the presentation and availability.

If me you and 50,000 other guys created magic mirrors that make you look younger and you're the only one who releases it to the public then in a way you're the innovative one even if I've been studying magic mirrors for 20 years.

Maybe I'm wrong but the one who can release a product to the masses is the innovative one simply because no one else has been able to do it yet.