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visarga t1_j59q1t1 wrote

Reply to comment by sprucenoose in Google to relax AI safety rules to compete with OpenAI by Surur

I think Google wishes it was 2013 not 2023, so they don't have to sacrifice their ad-driven revenue.

Nobody's going to wade through mountains of crap and ads to find a nugget of useful information anymore. Google actually has an interest to have moderately useful but not great results because the faster a user finds what they need, the fewer ad impressions they generate. This practice won't fly from now on.

Using Google feels like dumpster diving today, compared to the polite and helpful AI experience. Of course chat bots need search to fix hallucinations, but search won't be the entry point anymore.

Who owns the entry point owns the ads. In a few years we might be able to run local models, so nobody will be able to shove ads and spam in our faces. Stable Diffusion proved it can be done for images, we need to have the same for text.

The future will be like "my AI will be talking to your AI", using the internet without AI will be like going out without a mask during COVID. I don't see ads having a nice life under this regime.

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sprucenoose t1_j5argqh wrote

I wish I could see another result, but I would be surprised if the masses didn't get pushed into adopting some proprietary personalized cloud-based AI platform that operates on a lower tier ad-based revenue model and a premium subscription model. Local AIs might be a thing but at least for open source ones, probably not the norm and will have disadvantages as well as advantages.

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PoliteThaiBeep t1_j5dq131 wrote

>Nobody's going to wade through mountains of crap and ads to find a nugget of useful information anymore. Google actually has an interest to have moderately useful but not great results because the faster a user finds what they need, the fewer ad impressions they generate. This practice won't fly from now on.

If Google just sat on a poor search algorithm somebody would come up and overthrow them - duck duck go or about a million others. But they weren't able to do that. Why? Because nobody was able to come up with a better search engine so far.

And now when it's obvious that search engines are past and LLMs are a much better way to go Google is racing with everyone to it.

Everything else is just a wacky conspiracy theory without any substance to it, but invoking magic words "evil corporation" does have an effect regardless of the matter discussed.

Pathetic.

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duffmanhb t1_j59qrr8 wrote

You're complaining about the search results. OpenAI isn't a challenge to their ad model. Getting better search results has nothing to do with ads. No one is clicking through ads looking for information. They are clicking through shitty search results that are SEO packed to the tits, making the whole slew of results be generic AI generated crap.

Google WANTS better search results, that meet the users needs, to drive traffic. OpenAI has massively cornered Google in certain information seeking type searches, which Google wants to tackle right away. Google's ads have absolutely no threat from better search results.

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visarga t1_j59y628 wrote

When people choose to use a chat interface it means they won't actually search the web manually, they got AI to do it for them. So, who sees the ads? The language model completely replaces the search user interface.

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duffmanhb t1_j59z0nd wrote

You're not thinking larger. Google searches aren't just things like, "What's the velocity speed required to break gravity?" or "What is the kwh rate in California for the last 10 years?"

People will still use Google, or some future permutation of it. Long as they are using Google, they are feeding them data, which they'll use to deliver ads (probably better than ever). It doesn't have to deliver those ads through Google.com, but in many other ways. They can still deliver your precise answer, but ender that, deliver products that are perfectly optimized to be exactly what you are looking for. If it's something you want to buy, or could potentially buy that you don't know you want yet... All this AI data Google will generate from you using their AI, will be able to deliver ads better than ever.

Say for instance you're a PERFECT candidate for solar panels on your roof. But it's nothing you ever even consider, never been educated on, haven't looked into, and just really aren't interested in it. Google will be able to use your AI searches to get such an intimate understanding of you, to realize, 'Visarga is an amazing cadidate for residential solar and they don't even know it. But they would absolutely love to get solar for their home if they knew more about it. The data shows they absolutely would be thrilled to have this. So we can now find a way to get them in contact with an installer so they can get solar."

That's MASSIVELY valuable for EVERYONE. The installer who wants to not spend time educating everyone, and seeking out ideal candidates, and the consumer who would be thrilled to get this, but has no idea about it. This is what Google already tries, and with the data AI models will be able to deliver, are going to optimize this beyond belief. Sure, you wont get your answer ad on a ChatGPT style interface, but that's probably not what the future of this AI integration is going to look like. It's not going to be some blank interface you're seeing now. It'll be integrated into other things.

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StillBurningInside t1_j59txea wrote

When i ask my AI app on my phone, it will do the searching for me, give me the answer i want, and i'll never see an ad.

We don't need search engines anymore. Our AI's will do the heavy lifting. They will become the way we seek information and solve our problems. This was inevitable.

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duffmanhb t1_j59yp0e wrote

People will use google to research and search things... Further, the search engine itself isn't where it needs to deliver ads. It's gathering data on you to figure out what you want and need in that moment, and if it's something to buy, they will use this data to optimally find exactly the most perfect product you are seeking. If anything this level of depth and AI will improve their ad delivery across the web.

You're acting like Google wont know how to adapt and instead just sit around complaining that their old model and way of doing things doesn't work.

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