"Soon, Hollywood could be in direct competition with generative AI tools, which, unlike self-driving cars or other long-promised technologies that never quite arrive, are already here and getting better fast. Meta and Google have announced software that converts text prompts into short videos; another tool, Phenaki, can do whole scenes. None of these video generators has been released to the public yet, but the company D-ID offers an AI app that can make people in still photos blink and read from a script, and some have been using it to animate characters created by Midjourney. “In the next few years,” says Matthew Kershaw, D-ID’s VP of marketing and growth, “we could easily see a major movie made almost entirely using AI.” Someday, instead of browsing our Rokus for something to watch, we might green-light our own entertainment by pitching loglines to algorithms that can make feature-length films with sophisticated plots, blockbuster effects, and A-list human actors from any era."