MSFT, let me hexplain:

Google's main business is advertisement, __you__ are the product, they do not give a rat's ass about your experience as long as your eyeballs see the ads they plastered all over the search results. Have you seen Google results lately? Your results do not even appear on the first screen! You must scroll to even see your results.

Microsoft is a customer-centric company they should care about user experience, hence their search/ai should be more pleasant to use.

I don't like MS even more than Google but Google search is absolute garbage now and I do not see Google changing its business model, AI or not.

The bar is set is pretty low, and Microsoft's bing powered by AI can easily become the next landing page of the world.