Pretty ignorant take. Social media is widely used by a lot of people, businesses, governments, interest groups etc. to communicate. The days of "the internet isn’t real" are over. Its a hugely influential part of society and it should obviously be studied just like other parts. What happens on the internet and twitter is obviously having a direct impact on the world and smugly claiming otherwise wont change that. There are groups who have long realized the potential to influence people over the internet and they are taking full advantage of it. Thinking it doesn’t matter is a big mistake.