yesiknowimsexy t1_ist5sbt wrote on October 18, 2022 at 2:55 PM

Reply to comment by trymypi in Hospitals should improve their presence on Instagram to promote healthy lifestyles, augment public health campaigns, and be a source of reliable and accessible health information online. by mightx

Oh for sure.I don’t know an social media manager who doesn’t work outside the marketing department of a company.

With that said, most SMM are the ones who write the copy, design the layouts, initiate online campaigns but don’t have medical degrees (of course).

I should’ve been clearer, but because of this separation between a good SMM and a good medical doctor, I don’t see how to merge the two worlds successfully and uniquely without having an actual doctor at the helm. I’m just saying people with MD on the back of their name would probably be reluctant

trymypi t1_ist6459 wrote on October 18, 2022 at 2:57 PM

So you don't need a doctor at the helm, you have a whole team of people that write copy, make sure it's accurate, do further research to make sure it's effective to audiences (like focus groups) then re-do it if anything needs changing, make sure it's still accurate, then run it. Typically for seasonal (or longer) campaigns, not one-off social posts.

yesiknowimsexy t1_ist6e37 wrote on October 18, 2022 at 2:59 PM

I’d love to work for a place that had a whole team write the copy. Sure there’s multiple eyes on it, but creation (and least for most companies I worked for) had one person doing the job. Maybe another who was capable of being a backup.

SMMs are woefully overworked and undervalued for the amount of work they actually contribute

CertainKaleidoscope8 t1_isuew60 wrote on October 18, 2022 at 7:49 PM

That costs money and there is no hospital admin willing to part with their multimillion dollar salaries