yesiknowimsexy t1_ist239u wrote on October 18, 2022 at 2:29 PM

Former social media manager…

That would imply someone with a doctorate degree would manage the day to day, whether they’re the ones actually posting or not. I just can’t imagine someone who went to school for that long to actually, physically help patients say “why yes I’d love to sit and write copy all day and never see a human”

Or I’m completely off base and in which case have a nice day

trymypi t1_ist50sl wrote on October 18, 2022 at 2:49 PM

Yeah actually this is pretty popular in the public health, social marketing, and behavior change community. Research backed approaches to getting people to act in healthy ways. PSAs, major health campaigns, stuff like that. Everything from anti-tobacco to exercise to vaccines require SMEs to work with marketers.

yesiknowimsexy t1_ist5sbt wrote on October 18, 2022 at 2:55 PM

Oh for sure.I don’t know an social media manager who doesn’t work outside the marketing department of a company.

With that said, most SMM are the ones who write the copy, design the layouts, initiate online campaigns but don’t have medical degrees (of course).

I should’ve been clearer, but because of this separation between a good SMM and a good medical doctor, I don’t see how to merge the two worlds successfully and uniquely without having an actual doctor at the helm. I’m just saying people with MD on the back of their name would probably be reluctant

trymypi t1_ist6459 wrote on October 18, 2022 at 2:57 PM

So you don't need a doctor at the helm, you have a whole team of people that write copy, make sure it's accurate, do further research to make sure it's effective to audiences (like focus groups) then re-do it if anything needs changing, make sure it's still accurate, then run it. Typically for seasonal (or longer) campaigns, not one-off social posts.

yesiknowimsexy t1_ist6e37 wrote on October 18, 2022 at 2:59 PM

I’d love to work for a place that had a whole team write the copy. Sure there’s multiple eyes on it, but creation (and least for most companies I worked for) had one person doing the job. Maybe another who was capable of being a backup.

SMMs are woefully overworked and undervalued for the amount of work they actually contribute

CertainKaleidoscope8 t1_isuew60 wrote on October 18, 2022 at 7:49 PM

That costs money and there is no hospital admin willing to part with their multimillion dollar salaries

CertainKaleidoscope8 t1_isuefa8 wrote on October 18, 2022 at 7:46 PM

I would love that cush job. The problem is they'll hire some idiot who thinks $25/hr is a good wage and keep those of us with education and experience working in the hellish nightmare that has become bedside.

The issue is they aren't going to pay $60/hr for a nurse or twice that for a midlevel or four times that for a physician. Most of us would be perfectly happy to not be working 12 hour shifts without breaks five days a week and instead get paid to play on the internet.