uberneoconcert t1_jbfh9be wrote
Reply to comment by [deleted] in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Reminded me about the sawdust thing.
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