mikebaker1337 t1_jbe57ip wrote
Reply to comment by jasongw in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
I also assume they got beaten to the real spelling by a different copyright or something else implying a knock off of someone else's IP. Not always true I know but that's where the monkey brain goes.
jasongw t1_jbglghc wrote
I'm sure that's true sometimes as well. I am not saying there's one and only one reason, just that me often than not when I see these silly intentional misspellings, there's just no good reason for it.
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