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AdvonKoulthar t1_jbe1thh wrote

Reply to comment by SmuckSlimer in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199

Only because people were illiterate and things weren’t written down everywhere.

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