This really isn't about whether students drink or not, its all about optics. Fraternities at VCU are actually a very small portion of the student body on the whole. It's actually about using the VCU brand, as another way of tunneling money to VCU. The commodification of all education and knowledge at VCU isn't enough for them, they now want a piece of the after hours social and fun pie at VCU. VCU is afterall, not about providing a needed educational experience for students, its about extracting cash from them as a profit making enterprise. Greed in the educational systems throughout America is little more than wholesale extortion on a massive scale. This is just about VCU trying to play the profit game at a state run institution, in conjuction with Hardywood Brewry, if no one had called them out they would still be selling "Ram Bam", a disgusting name that insinuates and promotes alcohol consumption in the same way they have partnered with fast food companies to get students to consume junk food. Its also about the suggestion that 'Ram Bam' is some kind of energy drink, like Red Bull and all those other terrible for you to consume caffine drinks. Again profit making companies making profit is all that matters to them. VCU's true institutional brand, needs to be a high quality education in a safe environment that promotes and attracts students from Virginia that desperately needs a low cost education so they can become contributeing members to society. Of course they rather fill the classroom with out of state students, who pay a third more, for the same education. In a Capitialist economy it doesn't make sense for VCU to try and attract the children from our own state to go to VCU as they pay less. Why would they do that, they make more profit pandering to out of state students. There are no longer any four year colleges in Viginia that cater to the working class families of Virginia. No benifits or educational perks for our children, who are competing against children from various states that had a better lower school education, because those states have higher quality school systems. There should be no difference in the quality of education, between a public school education and a private one in Virginia. The whole, we were going to use the profit from selling beer for student scholarships, is just a load of crap. They need to use the money to to off-set the cost of lowering tutition for Virginia's state students.