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Previous_Floor t1_iz2e1i6 wrote

No business appeals to everyone. Why would anyone in their right mind choose to alienate half of their potential customers that their business does appeal to? It makes no sense.

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bungocheese t1_iz2jo7m wrote

Their niche is specialty wine, and not boomer napa cab. That already is not going to appeal to a conservative customer base, so at worst it's alienating something like 20% of their possible consumer base, but I doubt that.

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