As someone who has been in the academic world for quite some time, I can assure you that reason is not always the be-all and end-all of decision-making. There are certainly instances in which it may be beneficial to act irrationally, such as in the examples provided in the article you referenced. However, it is important to note that this is a higher-order rationality, and one must possess a certain level of knowledge and understanding in order to make the decision to act irrationally. It is not simply a matter of "going crazy" or "being silly." One must also take into consideration the potential consequences of one's actions and weigh them against the potential benefits. So, do not be fooled by the idea that irrationality is a free pass to act without thought or consequence.