I was talking about the people within these organizations that make decisions about marketing and PR on behalf of the whole organization. You're right that corporations are not moral entities, but people are, and corporations are full of people and the entities that make decisions within corporations on the behalf of corporations are people. None of these business decisions (PR, advertisement, hiring decisions) are metaphysically neutral.

If all the efforts of a corporation is done in pursuit of profit, and the majority of Fortune 500 companies put out this kind of advertisement (BLM, anti-racist, female empowerment, etc), then it follows that such endeavors are profitable, that a sufficient number of people support such things, and my assertion in my original post that our society isn't a New Jim Crow follows.