This whole piece strikes me as a false dichotomy and very manipulative. People aren't either collective or individual, they are both all at once. Every high school kid who plays a sport knows that the team is stronger than the individual. The difference in the west is we don't say "empty and forget the heart mind" to be a better part of the collective. We say be the strongest and best individual you can be and you will make everyone around you better for it. We also say if you are ordered to do something against your conscious, and you do it, you are still accountable to God for your sins.