Everyone has different desires and goals. Some want to maximize pleasure, others may want to be zealous with their religion. The only constructive argument to be made is how best to adhere to their morality.

There's definitely a moral philosophy that is the most compatible with a functioning human society. Like a morality that maximizes growth, pleasure, and health of the society (some form of utilitarianism). It may be necessary for creating the most effective and functional society. But, it's not the only morality that exists and some may desire society to be less functional or they may be completely indifferent to it.

I would argue that the most common morality is actually detrimental to society. The morality of capitalism, being that of the belief in private property, productivity, and profit being inherently good. This isn't capatible with humanity and our communal structures. However, it is the current ruling morality.