I think the article may have oversimplifed. Maybe they meant is referring to the more psychologically aspect. Aka the mind. Or the virtualization of your brain. Think like a hard drive on a computer, your hard drive doesn’t actually have a cabinet with files in it. The hard drive is a disk that spins and records data in blocks that can be read from or wrote to. Simulating the concept of pulling a file from a sorted file cabinet. An experience is multiple things to your brain and body, but conceptual it is the sum and recollection of stimuli at the time.

So in theory maybe the article title implies that besides the raw recollection of stimuli, how we subjectively view the experience plays a role.