Ambulance chaser law is a cutthroat business, there's a reason these guys spend on advertising and the high dollar firms don't. Annoying as they are, Morgan and Morgan's ad campaign has very likely given them a much higher name recognition than the other competing ambulance chasers, and did it for little extra cost - a billboard costs what a billboard costs, but a more effective ad is invaluable

As somebody who works tangentially in the ad business, the greatest (probably apocryphal) quote about advertisement comes from Philadelphia's own John Wanamaker. "Half of what I spend on advertisement is wasted. Problem is, I don't know which half"