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wallpapersdance t1_j2cw5is wrote

Curious- small banks. They offer a little bonus to join (maybe like 200 USD for 15 debit card transactions) and eat a little loss up front. Do they make money just based on their location/being very convenient for locals to use?

What's stopping someone from just switching to a bigger bank (for the convenience nationwide, more ATMs and support, etc)

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epursimuove t1_j2dw38m wrote

Like any company that offers a sign-up bonus, they're (correctly) anticipating that the vast majority of customers won't bother switching after the promo period is up.

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