Viewing a single comment thread. View all comments

Van_GOOOOOUGH t1_ix5b2x1 wrote

Reply to comment by _tnr in Jack Daniel’s asks Supreme Court to hear dog toy dispute. Will they bite? by WREGnewschannel3

But free advertisement does indeed increase revenue.

14

dbx999 t1_ix5vrnn wrote

You don’t want to sacrifice the ownership interests of your trademark for the sake of some short lived added public exposure of that trademark done by a 3rd party without license to do so. It means the trademark owner loses control over the way the mark is used and how it’s used. It also erodes the overall defensibility of the trademark in subsequent infringements by unlicensed parties establishing a precedent for permissive use by failure to defend your trademark.

5

Somepotato t1_ix776uv wrote

Trademarks are categorized. I seriously doubt JD has a trademarked dog toy.

2

jnmjnmjnm t1_ix7hx15 wrote

Maybe a more general “novelty items”.

1

Kelend t1_ix6wm40 wrote

>But free advertisement does indeed increase revenue.

That's what people say to free lancers /contractors to get them to do free work.

But lets say you are 100% right.

In that case you go to the copyright / trademark holders and you make your case, get a license to use said trademark / copyrights.

2