Yes. It is different.

Vote blue so that people WONT lose rights and equality -vs- Vote red so that we CAN TAKE AWAY people's rights and equal standing.

Vote blue so that children can eat at school for free -vs- Vote red so that children can get DNA tests kits to use for identification after they've been brutally, unrecognizably murdered by a weapon of mass destruction.

Vote blue so that we can all have anything nice -vs- Vote red so only rich people have anything nice.