In my experience, it's not that they don't care. They (correctly) realize that there is absolutely nothing that they can do about it, so why bother being upset? That's how I feel and how a lot of my friends that I've talked about it with feel. I would 100% be in favor of privacy reform and would vote for it and all that, but I'm also not about to go live off the grid in the woods to protect myself from my data being sold.