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tomz17 t1_iussj7z wrote

Reply to comment by TheBostonPops in Ad giant IPG advises brands to pause Twitter spending after Musk takeover by mbmba

> which are not very lucrative dangerous when the site is constantly going down the toilet.

FTFY... Because nobody wants their brand "awareness" campaign to end up next to anything remotely controversial. They want polar bears drinking coca cola in the winter fuzzy feelings when you see/think of their brand. NOT associations with white-supremacist, nazi, fascist disinfo...

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TheBostonPops t1_iusu7xk wrote

I mean, as someone in the industry, most clients don’t even think about that, even when things are bad, because they have no idea what they’re doing, which is why agencies usually have to advise them. They only really think of things in terms of money and return. If all the Nazis online were buying Coca-Colas all the time they’d probably still want us on the platform, regardless of the aesthetics. I wish it was the way you described though.

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HungryGiantMan t1_iuuek9y wrote

It's simpler than that, most liberals in America hate Elon Musk and will never buy what he sells now.

Liberals are the majority and the future. Every year the population as a whole gets more liberal and the brands are thinking long term. Coca Cola wants your kids drinking coke.

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