Interestingly, it was the opposite for me...but with some added layers: my mom said when she had me, the pressure was to bottle feed from her elders who were the first generation to really be encouraged to do so. Then she balked that sentiment from them and breast fed. Then she pressured me to breast feed, also around 20 years ago when I had my first, and it was so complicated that when it was too difficult, I thought I was the failure. I'm of the opinion that people need to do what works in order to feed babies.