We subsidize these industries by receiving constant unsolicited advertising: our streets are littered with posters, our phones called 15 hours per day, text messages beyond, and emails galore.

But if I suggest that other industries should get the same benefit - supermarket chains, let's say - we should support our supermarket chains by taking a few extra calls per day, maybe 10 or 15 texts and 20 emails daily, and a few extra signs on the side of the road - nah, that's as equally unpopular.

I just wish someone could explain why it's different to me.