Very much this. I moved back to CT years ago but lived in NH for north of a decade. It always surprises people down here when I say NH is a lot more tolerant than people realize, it's just that they're quiet about it. The one defining characteristic of a born and bred NH person is that they mind their own damn business and expect you to do the same. If you bring noise into their communities, you will get spoken to.

Of course there's pockets. It breaks my heart visiting friends up in NH and seeing the Trump signs on the road, but I know those are pretty isolated from what a lot of people up there feel.