Like I said it's more of a relative thing for the time and genre. There was some negativity because Willis was not seen as a super tough guy not even like earlier action stars like Steve McQueen. He was also typecast as a goofy guy. He certainly is not an everyman by reality's standards but action movies aren't reality. The decade started with Harrison Ford as the big action hero but bulky muscle men replaced that ideal. Willis was probably more of a return to form.