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EvilioMTE t1_iy7tnjn wrote

Reply to comment by GarlVinland4Astrea in Bob Iger Tells Disney Town Hall Hiring Freeze Still In Effect, No New Acquisitions Planned & Not Merging With Apple by HumanOrAlien

>Ironically the theme parks are why I doubt Apple would want Disney

Theme parks have long been a place to test out and debut emerging technologies. A chain of theme parks would be the perfect thing for Apple to purchase.

I'm really intrigued, why do you believe that that would be something that would turn Apple away from a merger?

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Logan_No_Fingers t1_iy8fq8y wrote

Zero overlap with apples actual target audience.

Park audience - lower & middle class. Apple target market - upper level earners with huge disposable income.

To monetise parks Apple would either need to convince those least likely to go to a park, to go, or convince those actually going to.. earn more & buy iPhones.

That makes zero sense. Apples target audience would be people who have a lot of cash & piss it away on stuff - like when they bought Beats, or Primephonic. Not mass market stuff targeted by the middle & lower earners.

Think of it like - would they buy Lululemon or Old Navy? Which has overlap?

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EvilioMTE t1_iy8jru6 wrote

The parks would be used, as they have been before, for research and development. It has nothing to do with whether park audiences would actually buy the product. This has been going on for the entire history of Disney parks (and Universal).

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Logan_No_Fingers t1_iy8of2d wrote

Exactly what R&D would apple need the parks for?

Again, given the average park user has almost no overlap with the average apple user - certainly not with top paying apple users

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Obfusc8er t1_iy90s76 wrote

Lower and middle class? Have you seen the prices of a Disney World visit lately?

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Logan_No_Fingers t1_iy93i42 wrote

Have you seen the people going to Disney world lately?

In addition, a massive part of Chapeck getting axed was he put the prices up in parks, alienating parks core audience.

IE the CEO literally just got fired to a very large degree, because he had made parks too expensive for the people who go to parks. And the first thing Iger singled coming in was he would halt that.

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