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boundbylife t1_iy4xck8 wrote

Reply to comment by GarlVinland4Astrea in Bob Iger Tells Disney Town Hall Hiring Freeze Still In Effect, No New Acquisitions Planned & Not Merging With Apple by HumanOrAlien

> Ironically the theme parks are why I doubt Apple would want Disney.

Actually I can see an argument for the parks being the exact reason Apple would want Disney.

The Parks are quickly becoming high-end, 'influencer-esque' experiences - my insta and TikTok are positively littered with people in the parks taking pictures, making blogs about the food etc.

Apple, I think for their part, would love nothing more than to soft-enforce an Apple Garden around that experience:

  • "Want to make your own magic shots, without having to pay memory maker? Only Apple Phones can provide this custom photo effect!"

  • "Use Apple Augmented Reality to see instantaneous wait times for your favorite rides"

  • "Only Apple watches are supported as third-party magic bands"

etc etc. Then you'd have all the influencers buying Apple because its 'the best experience', and they'd quasi-organically rep for Apple in every single post, blog, and video.

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highdefrex t1_iy50ppb wrote

God, just reading that is nauseating, not because of you throwing all those hypotheticals out there, but because they're too plausible and gross, which is just... sad.

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ekaceerf t1_iy5dslr wrote

But all of that can be done with a simple partnership. No need to spend 100+ billion dollars.

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rickyhatespeas t1_iy6jc88 wrote

And it would alienate a huge market share domestically with no potential overseas. Apple would definitely be mostly interested in the content production and brand, they would almost be synonymous with the U.S.

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kevin5lynn t1_iy686ps wrote

Your ideas could work, but they would never bring in the billions in revenue that Apple would need to even consider the viability.

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rickyhatespeas t1_iy6k7k7 wrote

It could work on a technical level, like it's possible. But iPhone is only a little more than half of US phone users, if you dial into the demographics maybe 60-65% of Disney park guests have iphone. Overseas that drops to nothing. The amount of people buying a phone to go to Disney is probably 0 since hardcore fans/guests are likely on iphone already and adding another 2k to a ticket isn't feasible. It wouldn't cover R&D, let alone the Disney cost.

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ChangeTomorrow t1_iy7ca2y wrote

Non of my social media feeds have any Disney related posts. It’s because you have personally curated for yourself do you see all the Disney posts.

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Logan_No_Fingers t1_iy8ec66 wrote

Apple is a premium brand.

Its Apple - expensive v Android at free.

Disneyland parks core audience is middle & lower middle earners -

https://www.insider.com/middle-class-most-eager-to-visit-disney-parks-2021-6

IE very few of Apples core target market want to go to Disneyland

The parks are not "high end" influencer. They are garbage people 2000 follower, side line in onlyfans influencers. People earning $50-75k with 7 side hustles, a Robinhood & FTX account.

Apple is not chasing that market.

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Darkageoflaw t1_iy8pcie wrote

Almost everyone I know has an iphone lol. You make it sound like Apple only sells to Saudi Princes.

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Logan_No_Fingers t1_iy8rm0h wrote

Well that's scientific. And a complete bullshittery of what I wrote

Here you go -

https://www.computerworld.com/article/3668913/you-are-the-product-but-with-an-apple-twist.html

"Apple’s customers tend to be more affluent than those on competing platforms. I’ve seen claims that the mean income of a US Android owner is $69,647, while iPhone user’s make $88,256.

In addition to that, 35% of Apple’s iOS owners have household incomes over $100,000 per year. An iPhone user is also three times more likely than an Android owner to have a total household income over $300,000/annum."

Average Disney park users have a $75k income.

https://www.insider.com/middle-class-most-eager-to-visit-disney-parks-2021-6

"People who earn less than $75,000 are most eager to visit Disney, according to an Insider poll.

Those with yearly incomes over $150,000 were the least interested in taking a Disney vacation."

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Darkageoflaw t1_iy8ush9 wrote

More people in the US use iphones than android. It doesn't take a "scientist" to figure out it's a popular device that is owned by people in many economic classes in the US. Most people who have one are on a plan or have an older one. Also Disney World is pretty expensive for a theme park. If I was really cheap I'd go to six flags and have a cheap android (and I do).

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Logan_No_Fingers t1_iy8ygvg wrote

> More people in the US use iphones than android. It doesn't take a "scientist" to figure out it's a popular device that is owned by people in many economic classes in the US.

Part of that was right, IOS has roughly 55% of the market.

Where you then veer off into made-up bullshit is when you decide that the economic spread is the same.

I mean GM has a 15% market share in the US, Audi a 7% market share. The average income of their owners are probably the same right?

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Darkageoflaw t1_iy900l0 wrote

This is a bizarre argument. Your own article says "People who make under $75,000 per year are most eager to visit Disney, but it's almost unaffordable for them", the keyword is unaffordable. Disney and Apple are popular in general but they are expensive. People who want to go to Disney the most are people who can't afford it, like no shit if you can go anytime it's not special anymore. I bet you could find an article about poor people wanting an iphone more than people who already have one.

Do you really think 55% of Americans don't want to go to Disney world because they are too good for it? That's completely ridiculous lmao. Also Disney is more than just parks. Steve Jobs was one of the head guys at Pixar.

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Logan_No_Fingers t1_iy92pdx wrote

> Also Disney is more than just parks.

Yes, it is, but this discussion was based around the idea a huge reason Apple would buy disney is to get parks.

Despite Apple having zero history in that area & zero over lap in target audiences

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Darkageoflaw t1_iy94xdp wrote

>zero over lap in target audiences

Where are you getting this information? It's completely made up.

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