What do you mean "end" like take down the site completely or encourage others to stop using it and use a different method to determine if they should watch a movie instead?

I use IMDB, if I was in your position (meaning I agreed with you and didn't think people should use rotten tomatoes) would you say I should encourage people to use IMDB instead?

We can't really "end" rotten tomatoes, only encourage people to use it less but even if we do that people are still going to use it if they think it's helpful