It's now basically a generic word that gets thrown around by many who have nothing substantial to say or proper analysis.

I've heard some filmmakers recently go like 'This may sound pretentious' and it makes me realize that for some it does feel like a major putdown.

But I like how some who hear it often haven't let it affect their way. The likes of Charlie Kaufman, Innaritu, Ceylan, Cuaron and James Gray still stuck to their style.