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CustyMojo t1_j5gwpt9 wrote

Before doing this, have you thought about what would set you apart from the endless amounts of Dunkin's, starbies and honey dews already flooding the entire south shore? Not to mention the smaller chains that dot here and there like Gunther Tooties and Mary Lou's?

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Cyriously_Nick OP t1_j5h9h6d wrote

For sure, I don’t want to talk about it for fear of my idea getting stolen, but business model isn’t a problem to compete with these chains.

I’ve also found small time coffee shops appealing to millennials and the younger gen compared to the big chains.

Not to mention self roasted or locally roasted beans being worlds better than the dirt steeped sewage Dunkin sells

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BigE1263 t1_j5he6j4 wrote

You also forget that Cumberland farms exists where their coffee while it tastes like dirt, is cheap.

You’ll have to be priced very competitively to get ahead in that area.

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Cyriously_Nick OP t1_j5hlrz6 wrote

Very cheap, and simple. Biggest thing I’d like is a simple location to park, walk, drive to, etc. cumbies and the chain places make it very simple to get a cup of coffee compared to most small shops

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mullethunter111 t1_j5hskjc wrote

Southeastern MA is an over saturated market. You’ll compete with: Dunks, Cumbies, HoneyDew, Starbucks, McDonalds and MaryLou’s.

Brand loyalty is STRONG here.

You need a game changing differentiator with very few communities with your target demographic.

Few ideas: Bridgewater, Norton, Easton.

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cdrury317 t1_j5hub63 wrote

I live in one of the surrounding towns from what you’ve mentioned and we finally got a local coffee shop. But it’s super expensive. I hate all of the chains and want more local places

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Cyriously_Nick OP t1_j5hzxnn wrote

I have a good plan to differentiate myself from chains, trust me. this is the type of place that won’t need to compete with chains because it will have its own niche market and charm

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somegridplayer t1_j5pp7nd wrote

>Southeastern MA is an over saturated market. You’ll compete with: Dunks, Cumbies, HoneyDew, Starbucks, McDonalds and MaryLou’s.

There's tons of small shops that are thriving down here. They don't compete with the major brands at all.

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mullethunter111 t1_j5pus3y wrote

They are niche, and expensive- eg there’s a place in near me that has gluten-free menu items. This guys wants to go cheep. Unless he can beat Cumbies price or quality, he won’t do well.

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somegridplayer t1_j5pvqks wrote

He's not competing with Cumbies. That is not the same demographic.

>there’s a place in near me that has gluten-free menu items.

I hate to break it to you, but Cumbies has gluten free items too.

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user72230 t1_j5havu8 wrote

You mention no coffee shop I would patronize. Dunkin's is bad coffee, honeydew is mediocre, starbux isn't worth it, Mary Lou's is gross, never heard of Tooties. We need more coffee shops that are good! Places with baristas that care and are skilled. I encouraged this person to go forward and give another choice

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