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h2g2Ben t1_izjuo7g wrote

Reply to comment by fetamorphasis in When did it become okay to email you if you perform a transaction? by BF1shY

That's not really what the CAN-SPAM act says. See here

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fetamorphasis t1_izkfd6h wrote

I’m having one of those Mandala effect moments. I know I’ve seen FTC pages explaining how opt-in was required and yet…you’re right. I also found an FTC page saying specifically that opt-in isn’t required but honoring opt-out is required.

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Control_Is_Dead t1_izkyi2v wrote

Yeah, but note CASL in Canada and GDPR in the EU do require opt-in (and in Europe that can't be a pre-checked consent box). This leads providers to try and implement something that meets requirements across all the jurisdictions they support.

Now I would argue unchecking a "send me promotional email" box is the same as opting-out and is in violation of CAN-SPAM, but I'm not a lawyer, so I just enjoy reporting as spam knowing that I'm tanking their deliverability :)

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h2g2Ben t1_izkheix wrote

Well.

This was pleasant.

Have a good day.

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