Submitted by BF1shY t3_zh0uk4 in massachusetts
fetamorphasis t1_izjq6xo wrote
Reply to comment by gardenflamingo in When did it become okay to email you if you perform a transaction? by BF1shY
That already exists. It is illegal to email people promotional materials without their consent.
Edit: per the reply, it’s not actually illegal to email people without their specific opt-in. TIL
fetamorphasis t1_izkfd6h wrote
I’m having one of those Mandala effect moments. I know I’ve seen FTC pages explaining how opt-in was required and yet…you’re right. I also found an FTC page saying specifically that opt-in isn’t required but honoring opt-out is required.
Control_Is_Dead t1_izkyi2v wrote
Yeah, but note CASL in Canada and GDPR in the EU do require opt-in (and in Europe that can't be a pre-checked consent box). This leads providers to try and implement something that meets requirements across all the jurisdictions they support.
Now I would argue unchecking a "send me promotional email" box is the same as opting-out and is in violation of CAN-SPAM, but I'm not a lawyer, so I just enjoy reporting as spam knowing that I'm tanking their deliverability :)
h2g2Ben t1_izkheix wrote
Well.
This was pleasant.
Have a good day.
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