Odds are you’re beating a dead horse. It’s peanuts to opt in, and for whatever reason your organization doesn’t want to. Going over the CEO’s head is never a good idea, unless every employee agrees with you and this is a hot topic in the workplace. Most people don’t pay attention to leave policies because they don’t need them…until they need them. I cannot tell you how many times an employee has assumed that FMLA is 100% paid leave, or that there was no waiting requirement.