Yea. My former coworkers used to collect menus from places they ordered/picked up. You could browse the stack for that chunk of midtown. At one point someone noticed several had the same address. Searching on Yelp showed it was just aliases for the same place… and same deal: all crappy reviews.

Once their reputation is blown they just start a new one. They keep the existing name to not loose existing customers. Cost is basically a print order for some menus to throw in bags and a Google voice number.

Maybe this is OCD, but if I order from some place new, I put it in Google maps and see what comes up. Is it a real place?