Submitted by fredmau5 t3_zoaoc4 in jerseycity
jcburner2020 t1_j0ls1wg wrote
Called ghost kitchens. Pretty sure 331 Central is where Wonder Bagel is located.
fredmau5 OP t1_j0lt1w7 wrote
Isn’t a ghost kitchen just when you serve food out of a non commercial space? This is literally just Wonderbagel making multiple listings under different names. It’s all just wonder bagel
jcburner2020 t1_j0ltq3r wrote
AFAIK ghost kitchens are still supposed to operate out of commercial spaces. That said, yeah, it's all Wonder Bagel. And it's not like the multiple listings have helped the ratings!
drinkingshampain t1_j0lxrxg wrote
“A business, operating from low-rent or noncommercial premises, that prepares food ordered online for delivery directly to customers.”
anonymess201 t1_j0m2nij wrote
Yeah, ghost kitchens just don't have a visitable store front where you can pick up/buy food and only does delivery.
WarrenBuffetsDriver t1_j0m2o94 wrote
The phrase he's looking for is actually Virtual Brands.
>Virtual brands are restaurants available only on third-party delivery apps. Their creators use existing restaurant kitchens to whip up orders from a menu that was designed for off-premise customers. Pizza, chicken wings and burgers are popular options because they all travel well and don’t usually require extra equipment to make.
Jahooodie t1_j0mj882 wrote
Yeah, alot of confusion around ghost kitchens VS this.
I like to think of it like a diffusion line, it just takes up more "shelf" space in the app or tries to entice people to order from someplace "new" that they would've never ordered from otherwise. I hate them.
scubastefon t1_j0m7995 wrote
Nashville Hot operates like this.
Ezl t1_j0na2oy wrote
Do you have a link? I googled but didn’t find anything and am looking for a good Nashville hot chicken place.
scubastefon t1_j0na78k wrote
jgweiss t1_j0upaf5 wrote
i have not tried it, but am looking to try Twinz hot chicken in journal square. bonus it's halal if you want/need that!
Ezl t1_j0vuuuw wrote
Huh!
Really good reviews, pics look promising, tiny menu so they have focus…
Thanks! I kinda sorta heard of them but the name seems so…generic and unrelated to much of anything, I guess…I never would have looked into them but they seem promising.
jgweiss t1_j0up7lv wrote
yes there are like 5 or 6 brands coming from Dark Side of the Moo, which is at that address. good spot, my wife wont order it since finding a hair in a salad.
scubastefon t1_j0uppi8 wrote
What are the other brands aside from DSotM and Nashville?
jgweiss t1_j0v1ll2 wrote
not sure, i just often see that address, 52 bowers st, come up on seamless
pixel_of_moral_decay t1_j0med4c wrote
This is actually pretty common even before apps.
Places sell food under a few names, same basic menu +/- a few items. Get a few phone numbers one for each brand.
Asian places have done it for a long time. One will be Chinese, another will be American Chinese, another is some kinda fusion. 99% same menu. Let’s them market and track marketing returns better.
Ezl t1_j0narm0 wrote
Paradise Deli, the bodega on Newark off Coles, has 3 or 4 listings in Grub Hub - one for sandwiches, one saying the specialize in Philly Cheesesteaks, etc. Funny thing is, if you’ve ever seen the place it’s not somewhere you’d ever order food from, all their GH reviews are awful (spoiled food, terrible product, etc.) and yet they push their food really hard - (misspelled) menus items plastered all over the storefront, pushing different “specials” every day, etc. It all seems so bad that they can’t be making any money from it and yet they persist.
pixel_of_moral_decay t1_j0ncxvl wrote
Yea. My former coworkers used to collect menus from places they ordered/picked up. You could browse the stack for that chunk of midtown. At one point someone noticed several had the same address. Searching on Yelp showed it was just aliases for the same place… and same deal: all crappy reviews.
Once their reputation is blown they just start a new one. They keep the existing name to not loose existing customers. Cost is basically a print order for some menus to throw in bags and a Google voice number.
Maybe this is OCD, but if I order from some place new, I put it in Google maps and see what comes up. Is it a real place?
Mysterious-Change954 t1_j0mid99 wrote
I know places in Hoboken that started serving different types of food that varied from their official menu and listed themselves on UberEats / Grubhub under a totally different name. So you think you're ordering from a Mexican place but its really a just a deli. I dont know if that qualifies as a ghost kitchen or not. But still seems shady.
WooliesWhiteLeg t1_j0muya3 wrote
A lot of restaurants operate as ghost kitchens for other brands as a way of supplementing income.
Jape403 t1_j0nd6di wrote
The term for this is ‘virtual kitchen’ where an existing restaurant has multiple virtual concepts online. Unfortunately tons of restaurants do this
sthornr t1_j0nhqht wrote
No that's a cloud kitchen I think
TooSmalley t1_j0mg8cz wrote
That’s what ghost kitchens are. There usually a rebranding of another company for delivery only services.
Pasqually's Pizza and Wings is Chuck E Cheese
the Melt Down and Burger Den is Dennys
drinkingshampain t1_j0ltd2c wrote
No, this is Wonder Bagels and whatever the other place is spamming seamless and making multiple listings. Ghost kitchens are places that don’t have a brick and mortar you can go into to sit and eat and delivery only.
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